Each posting should be at least 250 words long You should bring in examples to support your discussion.
How does the innovation strategy align with the corporate strategy (strategies for growth – Chapter 14 Hisrich, etal)? Corporate strategies may include strategies such as cost leadership; concentric diversification; or unrelated diversification as well as other strategies (chapter 13). In terms of innovation we must decide if we are going to innovate products or processes, then we must decide if the innovation is to be developed internally or use open innovation (through external partners – chapter 14 ). Discuss how the firm aligns the innovation strategy with the corporate strategy. Provide some examples from the internet or literature that support your position.